|How to create a PR plan and pitch for your small business|
Event Type: Other Events|
Age Group(s): Adults
Start Time: 12:00 PM
End Time: 2:00 PM
Today's customers are more interested in your why than your what. In this workshop you'll be clear on your unique value to your ideal customer and walk out with a killer 30 second pitch and PR plan.Venue: Logan Central Library Where Are We?
Location: Hive Central
With limitless competition and choice customers want to build real relationships with the brands and businesses they buy. Successful businesses have more than just a great product or service, it's your core values, clearly explained in your online and offline marketing that will attract and keep your customers and make them your biggest cheerleaders. In this workshop Irena will help you work through the messy process of understanding and explaining your why, using the latest psychology and business research. You'll walk away with a clear PR plan, messages, 'origin story' and elevator pitch. You'll also get a stronger sense of why you're in business and for whom, which will help you stay on track.Presenter: Irena Bee from 44 Playbook.